Kleeneze started with a man named Harry Crook. After working in America for the Fuller Brush Company, he returned to England in 1923 and set up his own brush business in Bristol called the Kleen-E-Ze Brush Company.

Since it's humble beginnings in 1923, Kleeneze has enjoyed a profit during every single year of trading.

1930 saw Kleeneze's first major milestone when it topped a £1 million turnover, which was a massive amount of money back in those days.

Further products were introduced and Kleeneze obtained a place in history in 1959 by becoming the first company to introduce the 40 hour working week.

In 1970, Kleeneze led the way as one of the first company's in the UK to pioneer network marketing - a bold step at the time, but they have never regretted it.

By the 1990's, Kleeneze had become so successful that they were purchased by Farepak - the hamper company, and became part of the now £250 million+ Kleeneze plc Group.

After celebrating their 75th anniversary in 1998, Kleeneze extended it's operations into Ireland and changed it's name to Kleeneze Europe Ltd.

This demonstrated a clear intention of further expansion plans into mainland Europe.

In 2002 Kleeneze reached its £100 Million per year turnover (700% growth over the last 8 years)

At 80 years of age Kleeneze has been compared to a vintage wine - it gets better with age.  Not only is it the longest established direct-selling organisation in the UK, it is also by many definitions the most successful

The success continues ...

Kleeneze are a founder member of the Direct Selling Association (DSA) who hold their member companies to a strict code of ethical trading